vivere ad ludere, ludere ad vivere —
Want more “War Stories” deep dives? This is how we show companies how much we rule.
Gamers of Ars, we’ve got a small side quest for you today! Before diving back into your favorite loot‘n’shoot, would you help us demonstrate to the gaming industry—and to the LVL40 bosses at Condé Nast—that Ars Technica is home to a serious gaming community?
Gaming companies love to spend their marketing budgets on “endemic” websites, meaning “games-only” pubs. They think these are where real “gamers” hang out. But we all know that’s not the full story; many of these sites just offer ad-spam walkthroughs written for people who wouldn’t try solving an Uncharted puzzle on their own. They’ve got their place, but those are not the only game sites in town.
So we’re asking you to share—totally anonymously!—a bit about your gaming habits by taking the survey below. The idea is to take this—again, totally anonymous!—data to game companies, slap it down on the table and say, “Look, Ars has loads of real gamers, and frankly, they’re more discerning, more influential, and more active than you can imagine.”
This helps us build better relationships with game studios, which means that our War Stories video team and feature-writing contributors can take deeper dives into gaming’s best stories of the past, present, and future. It also shows those LVL40 bosses at Condé Nast that, even in tough economic times, Ars has growth potential. That’s good for us, which means it’s ultimately good for you—and that should benefit every section at Ars.
So if you can help us out—with totally anonymous information!—we’d seriously appreciate it. Five minutes is all it takes. (If the below-embedded survey isn’t showing up, please try this direct link.)